Behavioral New World December 1, 2023Behavioral New World is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. In a cognitive jam Imagine for a moment that there was only one type of jam that you could buy at the grocery store. “You can have any kind you want ma’am, as long as it’s blueberry,” a shop assistant might say. Although jam occupies a tiny sliver of your life, it would still be rather annoying not to have a choice. Blueberry is great, but it can get old after a few years.
Fun reading with good learning. I learned the paradox of choice in my consumer journey. I try to narrow down to 2-4 options first. After that, I often delegate making a decision at shopping or eateries. Recently at Sycamore, I asked to share thoughts on two dishes to a server and the dish was delicious. After all, most of things, it doesn’t too much matter, “satisficer”mindset. Often say to myself, pick the battle.
Fun reading with good learning. I learned the paradox of choice in my consumer journey. I try to narrow down to 2-4 options first. After that, I often delegate making a decision at shopping or eateries. Recently at Sycamore, I asked to share thoughts on two dishes to a server and the dish was delicious. After all, most of things, it doesn’t too much matter, “satisficer”mindset. Often say to myself, pick the battle.